What You Must Learn When Creating Custom Labels?
It is just hard to deny that in this world, first impression is where we based our judgments on a person or things, and businesses know how important this is. Better make the most of your first impression because it is your only shot in ensuring that you stay to the minds of your customers. Well, what other ways of doing this than using custom labels on your packaging. Never underestimate the effectiveness of such as it functions as the ambassador of your business. The impression that these labels make stays in your customer’s minds and become almost immediately synonymous to the brand of your company.
Don’t disregard the next points if you are currently on the works for your business label design.
Number 1. Color – color of custom labels made on behalf of your business is the very first thing people would see. And for this reason, it is imperative that it’s eye catching but, it should be garish as to offend your customers. Bright colors are extremely effective given that they don’t dominate your label. Both the font and size of letters used in various parts of the label also needs to complement everything and easy to read.
Number 2. Logo – what makes your company to be recognized easily by people and for it to cast shadow among others is its logo. For your logo to be identified easily by people, it has to be large enough on your custom labels. While that’s true, remember not to overshadow the important information that people can learn from it. Say for example that you can imprint your logo on the labels, then that is better as it creates an impression of affluence as well as success. Soon after, this will follow brand association to the minds of customers.
Number 3. Contact info – contact information is something that shouldn’t be disregarded especially on custom labels made for shipping and packaging purposes. The name of your company, its address as well as contact details must be printed clearly in an easy to read manner in which your customers and the delivery company can see. You must make the same label present inside the package for returned goods. It should be included in the list of package contents of bill of lading.
Number 4. Lamination – the fact that label design is subject to elements throughout the shipping is the main problem with it. If you would like to maintain the viability of the custom label, then it has to be laminated. Its shiny surface is water repellent and can make anything that’s printed on it to shine.
Make your custom labels be effective and do its expected purpose by following these rules.